SEM or search engine marketing is the act of using paid strategies to increase search visibility. Search engine optimization SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
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These activities may include thing you do to your site itself such as making changes to your text and HTML code formatting text or document to communicate directly to the search engine.
. But now it almost always refers only to. SEO targets unpaid traffic known as natural or organic results rather than direct traffic or paid trafficUnpaid traffic may originate from different kinds of searches including image search video search academic search news. In the past search engine marketing was a term used to describe both search engine optimization SEO and paid search.
It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases keywords are entered in a search. Search engine optimization SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search Engine Optimization refers to set of activities that are performed to increase number of desirable visitors who come to your site via search engine.
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